Brimstone Ghost Pepper Hot Sauce
Package, Ad, Brand, Illustration | AiPs
For this student project, I was asked to design and create a package for any kind of product. I settled on creating a box and bottle label for a pretend hot sauce I conjured up. I used this opportunity to explore my illustration skills with Micron pens.
My goal was to design a box that is appealing and original. The red/purple color scheme is both inviting and intimidating. When I see the color purple, I subconsciously think of "spooky", hence "ghost" pepper. The red is used to suggest fire and successfully complements the purple. The name "Brimstone" is associated with hell, accurately reflecting the ghost peppers that are rated at more than 1 million Scoville heat units. The dragon is a refreshing icon as opposed to the stereotypical devil we are used to seeing on hot sauce labels.
Brimstone Ghost Pepper Hot Sauce: "Tastes like Heaven, hot as hell!"
Quantum Craft Beer
Package, Brand | AiPs
This can design is inspired by quantum physics and graphic design from the 1940s. My goal was to create a can design that would stand out from competing brands on the shelf.
I would create a design that modernizes the 1940s style and utilizes atypical can colors – such as gold aluminum. The can is both inviting and playful while exhibiting a sophisticated appearance.
The Quantum Craft Beer website I developed can be viewed on GitHub at the link here.
DayGot App Book
Apps, Layout | AiPsIdDw
- Portal -
DayGot focuses on creating custom mobile ordering apps for restaurants. Restaurants can update their menus on the company's online portal while changes are reflected in real-time on the restaurants' apps.
As a graphic and web designer, it was my job to style the apps using HTML, CSS, Illustrator, and Photoshop. While conjuring up designs is sometimes a collaborative process with the design team, I am responsible for taking the final comps and bringing the flat designs to life with code. This requires taking the developers’ back-end files and applying CSS styles as well as organizing how the information is layed out. Part of the challenge includes streamlining the process for each restaurant while finding new and unique ways to differentiate the home screens for each app.
In addition to coding apps, I also styled the online portal. This required not only being attentive to color schemes, but thinking about media queries, CSS3 keyframe animations, user experience, best coding practices, negative space, information hierarchy, legibility, and much more.
I collaborated with another graphic designer to create the DayGot logo. Our goal was to create a restaurant vibe that also reflects mobile ordering. The sunset colors represent a new day in business. I took this brand identity and integrated it into the online portal project.
The book I created collects all of these projects into an organized summary of what we accomplished.
Qumulis Cloud Services Website
Website | AiPsDw
I was asked to design and code a website for a start-up cloud service company called qumulis.
The company provides software that allows clients to store data on secure servers and access their data from nearly any device. Qumulis provides offsite backups and allows clients to download software and operating systems from the cloud.
I coded/designed this website with a focus on clean design, unique presentation, and effective responsiveness. The blue colors are congruent with Qumulis' branding while the photos evoke a sense of technology and data transfer. Creating a centered navigation bar was a challenge. I used media queries to snap the nav bar to the bottom of the screen on mobile devices.
This project provided an opportunity for me to combine my knowledge of branding, web design, logo design, and responsiveness. View the website live at qumulis.com
Google Display Ads
Ad, Web, Brand | AiPs
These are Google display ads that I designed for Momentum Telecom. As a brand specialist, I am responsible for creating web ads that generate leads while making sure ads comply with our brand guidelines. This includes designing ads that utilize our brand's colors and fonts while remaining cohesive with the rest of our brand and print collateral.
Helix Newsletter
Type, Layout | PsId
For this student project, we were asked to format a newsletter for the Burnett School of Biomedical Sciences. The professor only provided the text and photographs. He acted like an obnoxious client, sending us photos/text at the last minute, forcing us to reflow the text and design elements. The pentagon design was inspired by chemical compounds while the blue colors reflect the cleanliness of a medical facility. Using three blue colors creates a dynamic piece that will stand out among standard four color process newsletters.
HubSpot Landing Page Templates
Web, Brand | AiPs
These landing page templates were developed using custom HTML/CSS, custom media queries, and Hubspot modules using the Hubspot marketing software. These templates created for Momentum Telecom produced a streamlined process for developing landing pages quickly and efficiently as new products and services were released. CSS3 was used to create subtle animations and allowed marketers to replace animated images without having to worry about coding.
This project provided an opportunity to experiment with responsive web design as well as create digital graphics that complied with the company stylesheet.
Mingo Mango Champagne
Package, Brand, Type | AiPs
Mingo Mango Champagne is a product/brand design that is inspired by vintage typography, wine labels, and ornamental designs seen on dollar bills. The bottle creates both a sense of formality and fun while insinuating a fruity mixture with its numerous colors.
The black side represents the "night" while the white side represents the "day," suggesting that the drink is made for any time of day.
"Just My Type" NFT
Typography | Ai
A collection of NFT letters inspired by both vintage and modern typography. Each letter has been created in Adobe Illustrator and features crisp lines, smooth reflections, subtle gradients, and sharp crosshatches. Add some typographic design inspiration to your collection!
Download the NFT collection here.
Reimaginging Snapchat
App, Brand | AiAe
This simple Snapchat logo reimagining modernizes the current logo while staying true to the original concept. This would allow the app to remain recognizable after the rebranding process. The project was a chance to explore After Effects shape morphs while creating a simple and clean promotional animation that reflects the app's purpose.
'Lit' Typography
Typography | Ai
Through this experimental project, I leveraged Illustrator's tools to create extravagant letterforms. Inspiration was derived from vintage typography, hand-lettering, crosshatching, and fire (hence the colors and "Lit" letters). The type strikes a balance between flat design and 3D letterforms, creating a modern and elegant piece.
M. Humphrey Phone Case
Product design, Type | Ai
This phone case was inspired by vintage typography and ornamental designs often found on wine bottles. The idea was to create a fun fictional brand similar to Michael Kors while incorporating my crosshatching illustration aesthetic.